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Dlf, unitech, emaar & ansal plan to launch rs 2 cr plus homes
Source : The Economic Times Published On : 2010-07-27 City : New Delhi

Yet another piece of the real estate market appears to be getting back in shape. After realtors focused on the affordable housing space, where demand remained reasonable when market prices crashed two years ago, they are now launching luxury homes as the segment is witnessing early signals of an upswing in demand.

Sensing this turnaround, a host of property developers including DLF, Unitech, Emaar MGF and Ansal API are gearing up to launch plush housing projects, where a single unit costs upwards of Rs 2 crore, over the next six months.

Now that the job market is looking up, consumers are once again regaining the confidence to put money in swank projects, said Shravan Gupta, executive vice-chairman and managing director at Emaar MGF.

The Delhi-based property developer plans to launch around 2,000 upscale units over the next six months across cities such as Gurgaon, Hyderabad, Punjab, Bangalore and Kerala.

Unitech, the country second-largest builder, which had focused on affordable housing space, too plans to launch a few luxury projects to target high-end home buyers. Unitech spokesperson said it has a few projects in the works in the luxury housing segment located in the national capital region.

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